Jeffrey Harris
Fractional Vice President of Business Development
Jeffrey Harris is the Fractional VP at The Next Idea Group office in Los Angeles.
Before joining the group, Jeffrey had a successful career in professional audio sales that spanned over two decades, as National Account manager for Alesis Studio Electronics and as Head of Regional Sales for the USA Professional Division of Harman, responsible for $20m in sales.
He then went on to follow his vision of setting up the first 100% Plant-based fast-food restaurant chain in the US, essentially a vegan version of McDonald’s.
His vision successfully materialized in 2016 when he and his partners opened the first Plant Power Fast Food Restaurant in San Diego, California. By 2022, Plant Power Fast Food boasted 11 restaurants, a food truck, and a highly advanced production facility and delivered over $17m in annual net sales.
At the end of 2022, Jeffrey transitioned from his roles as CEO and acting Chairman of the board at Plant Power Restaurant Group, to work advising start-up plant-based companies.
His vast experience and business development knowledge are of great benefit to the group.