Sizzler’s Latest Rebirth is About Getting Back to its Roots—Not Reinventing Them
The classic steakhouse chain has gone back to basics as it refreshes the system.
Robert Clark acknowledges this isn’t the first “Sizzler rebirth” he’s been a part of in his 41 years with the company. He began in 1984 when, in a lot of pundits’ eyes, the brand owned and invented a category that more than a decade later would begin to be called “fast casual.” There were hundreds of stores globally (the brand would rise into the 700s in the early 1990s) and Clark held just about every position you could. He started as a system manager. He lived in Asia for 15 years.
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